Your Complete Marketing
& Business Training Center.

Get access to an entire library of resources, interact 
in live Master Classes, and receive personalized guidance  
for your  beauty business in our exclusive Facebook group.

If you...

  • Feel like you need personalized guidance instead of the massive opinions in industry forums?
  • Struggle with the actual business side of your practice (you're an esthetician not a mathematician!)
  • Don't know where to start when it comes to online marketing or have had very little success with it?
  • Feel overwhelmed trying to grow your business that you get paralyzed and do ... nothing?

Esthetician Inner Circle is for you!

The Esthetician Inner Circle Membership was created for estheticians JUST LIKE YOU who want to grow their beauty business without using the "Trial & Error" method. We help get you on the fast track to success by offering you affordable group coaching, participate in monthly Master Classes where we always include actionable advice that you can apply to your business RIGHT NOW. End the overwhelm and  get answers.

A Peek at some of our courses

Our library of Master Classes has over $10,000 worth of up-to-date, top-of-the-line training, which is continually growing.

Get Immediate access once you sign up!

Business Planning 101 - Learn How To Build and Maintain a Profitable Spa Business
How To Make Your Website Google Friendly - The Ultimate SEO Guide
Easy Steps To Gain Massive Blog Traffic
Best Practices For Time Management
How To Run An Effective Flash Sale
Beauty Business Skills for Life
How to Increase Retails Sales

How To Optimize Your Facebook Biz Page
Content Marketing Strategy System
Instagram Strategies To Grow Your Spa Business
How To Strengthen Your client connection
How To Host a Profitable Spa Event

What is the Esthetician Inner Circle Membership?

The EIC is an inspiring and uplifting community of heart-centered beauty professionals who want to build a meaningful and profitable practice.

Owning a business requires clarity, vision and the ability to consistently execute the right strategies. Without a map or guidance, the process can be overwhelming.

The EIC Membership can fast-track your growth and save you years of expensive trial and error. We’ve already helped hundreds of beauty industry professionals and we’d be honored to work with you too.

We hold monthly Masterclasses offering smart, effective  marketing strategies to beauty business owners who want to generate more sales and gain impact from their online and community presence.

Whether you’re brand new to the beauty industry or established and desire more growth, the EIC will challenge you to execute at your highest level.

The EIC will help you turn your beauty business into a force for good that fuels higher profits and your higher purpose.

How Does The Inner Circle Membership Work ?

Live, Interactive EIC Master Classes - Join our class held every 2nd Monday of each month at 3pm EST. All classes are recorded and held inside the training center if you choose to learn at your own pace.

Complete Virtual Resources - Each Master Class is recorded and loaded into our digital center with all tools, templates, and digital resources that will help you implement everything you learn.

A Supportive Community - Members can connect with other estheticians, compare notes, and share ideas in our private Facebook support group.

We make it easy for you to say yes! There are no contracts.
Invest month-to-month and stay for as long as you'd like.
Most of our members have been with us over 2 years. :-)

I have more than doubled my sales since last year!

"Maxine is the most amazing lady, and a wonderful friend. She cares so much about your success and she will help you with all those sticky situations that come up when owning your own Esthetics business. I have more than doubled my sales since last year, and I know that is because Maxine helped me to work smarter not harder!!!! The best advice I can give any new Esthetician is to get a business coach, and Maxine is the best one in the esthetics industry.

Charlotte ann le | esthetician

Who is the Esthetician Inner Circle For?

Whether you're a solo esthetician who is just starting out or you want to take your business to new heights, the EIC Membership will help you:

  • Create raving fan clients
  • Charge what you’re worth
  • Get more done in less time
  • Simplify your business model
  • Maximize your social impact
  • Learn proven marketing strategies

Do all of this and more while staying fully aligned with your integrity and values.

How Much Time Will It Require

We recommend between 3-4 hours per month to participate in our monthly masterclass, complete any homework, and connect with others in the support group. The more focus and dedication you put into your EIC membership, the more you’ll get out of it.

You’ll Get Guidance, Support & Community

If you’re overwhelmed and feel like you’re in over your head with your beauty business — we can help.
Once you join the EIC, you’ll have guidance and support from like-minded professionals in a safe and encouraging environment. We answer questions on daily basis inside our private Facebook group. You can always hop on a live call with Maxine if you need customized guidance. 

It ignited so many ideas that I can implement in my
esthetics business right away.

"I have been an Esthetician for over 30 years and I can't stop learning! It ignited so many ideas that I implement in my Esthetics business right away. It was a very positive step for me as an Esthetician and a human. I realized how valuable it is to have a coach in my life. I loved and enjoyed having the input of all the other Estheticians and all the brainstorming!

cassandra schloser | esthetician

But of course there's more...

Each Master Class features actionable steps you can use
immediately, complete with necessary checklists, worksheets, and
additional resources for immediate use.

Inner Circle Master Classes

Interact in our 45 minute Masterclass held every 2nd Monday of the month at 3pm EST. Each month we cover a different business or marketing skill or strategy and show you live, on-screen how it’s done so that you can easily apply what you’ve learned in your own business. All Master Classes are recorded if you choose to learn at your own pace. You may watch the classes as many times as you'd like - as often as you'd like! There are no replay restrictions.


Digital Tools & Templates

Every Master Class features  templates, guides, worksheets, and checklists assembled together  to help you master a specific business marketing skill. We believe in giving you the tools to help make your marketing efforts more productive and profitable. And the best part?  They are all systems and processes we use in our business every day.


Virtual Resources

These must have resources will make your life and your marketing easier and more productive. Each of these tools are either currently used or have been used by Maxine Drake and her marketing team and come highly recommended. Maxine loves sharing her resources to help you grow.

I'm a soloprenuer and all of the training was applicable to me.

"I have been a member of the Esthetician Business Academy since October, 2016, and the Membership since February, 2017. I attended the Abundant Esthetician Workshop in August, 2017. Since joining the academy and membership, my business and self-esteem have greatly improved. The workshop was even better than I thought it could be and we were given valuable information (the guts and how-to) on elevating our businesses. I'm a soloprenuer and all of the training was applicable to me. I can't say enough about Maxine and her passion for empowering estheticians and providing stellar training." 

Monica Palomino Morrison | esthetician, Owner of SpaTacular Skin, LLC

Get IMMEDIATE Access Now!


investment per month

UNLIMITED Access to Training Videos

Access to a Digital Library of resources

Access to a complete Digital Toolbox

Monthly Live Master Class Training

Access to private Facebook support group

$67 / month

A must have if you own an esthetic business.

"The resources on the website, the monthly masterclass, the advice from her and other inner circle members is invaluable! Highly recommend, very professional group and content is relevant and extremely helpful!

Carol Gutierrez | esthetician