1 Loyal Client - Esthetician Business Academy
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FREE LIVE WORKSHOP FOR ESTHETICIANS

How to Turn 1 Loyal Client Into $5,000 Without Discounting a Single Service

You worked too hard for your esthetics license to spend every week wondering where your next client is coming from.

Let’s turn the clients you already have into repeat bookings, retail sales, referrals, and thousands of dollars in long-term revenue.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

SAVE MY FREE SEAT

This Isn’t What You Thought Running Your Own Business Would Feel Like

You didn’t picture:

  • Empty spots on next week’s calendar
  • Wondering if you should lower your prices
  • Clients who come once or twice, then disappear
  • Feeling awkward when asking clients to rebook
  • Feeling pushy when you recommend products or additional services
  • Always chasing new clients because the old ones aren’t coming back
  • Wondering if everyone else knows something you don’t

You’ve already spent so much on school, supplies, equipment, products, licensing, rent, software, and more.

And after all that, you can’t help but wonder:

Is this actually going to work?

It can. But you can’t build a steady business if you have to start over with new clients every month.

In this free workshop, we’ll show you how much one loyal client can be worth to your business and what you can do to keep more of the clients you worked so hard to get.

Join us live on October 15 and let’s change the way you think about getting, keeping, and growing the value of every client.

YES! SAVE MY FREE SEAT

What If You Don’t Need as Many New Clients as You Think?

When your calendar has openings, your first thought is usually, “I need more clients.”

So you put more time into social media, run a special, try another marketing idea, or start thinking that you might need to lower your prices.

But getting someone through the door is only part of the equation.

Think about what happens when you get the right client and they stay with you. 

They come back for regular services. They trust you enough to buy the products you recommend. They send their friends and family to you. Over time, that one relationship can bring thousands of dollars into your business.

In our upcoming LIVE workshop, Rita and I are going to show you the math behind this. We’ll take a $120 appointment and follow that client through repeat visits, retail purchases, and referrals so that you can see how one loyal client can grow into more than $18,000 in revenue over three years.

Once you see those numbers, you start looking at those empty spots on your calendar very differently.

Keeping a great client for years changes the math of your whole business.

Join us live on October 15, and we’ll show you how to start doing exactly that.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

SAVE MY FREE SEAT

Here’s What We’ll Cover in 45 Minutes

By the end of the workshop, you’ll know:

  • What one loyal client is actually worth when you add up repeat services, retail purchases, and referrals
  • Why some clients stay for years while others disappear after one or two appointments
  • How much discounting really costs you when you look beyond today’s appointment
  • The 3 things that grow the value of every client: rebooking, retail, and referrals
  • Which numbers you should be tracking so you know whether your client base and revenue are actually growing

You’ll leave knowing what to look for in your own business and where you may be leaving money on the table.

Join us live on October 15. Bring your numbers, a pen, and something to take notes on. 

We’re going to do the math together.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

SAVE MY FREE SEAT

Meet Your Hosts

Maxine Drake

I’ve been in the esthetics industry for more than 35 years, and I know firsthand what it takes to turn an esthetics license into a profitable business.

Early in my career, I built a clientele of 300 people in just 9 months. Within 6 years of getting my license, I owned a 4,000-square-foot salon and spa with 19 team members.

For the past 12 years, I’ve coached thousands of estheticians through the business side of this industry: getting clients, keeping them, pricing their services, increasing revenue, and building a business that can actually support them.

I’ve made the mistakes, learned the lessons, and watched what works across thousands of esthetics businesses.

Rita Ester

I’m also bringing in my friend and marketing partner, Rita Ester, to teach this workshop with me.

Rita is the founder of Delegate & Accelerate and has spent more than a decade helping businesses turn their marketing into real clients and revenue.

She’s the person I call when we need to look at the numbers, figure out where clients are coming from, find the holes where money is slipping through, or build the systems that keep marketing and follow-up from becoming another full-time job.

Between my experience building and coaching esthetics businesses and Rita’s experience with marketing, visibility, and business systems, we’re going to look at the full client relationship from the moment someone finds you through the months and years that follow.

And we’re going to show you what that relationship can actually be worth.

One Client Can Be Worth Thousands More Than You Think

Imagine a client books a $120 service once a month.

Over three years, that’s $4,320 in services.

Now add the products they purchase between appointments.

Add the friends, family members, and coworkers they send your way.

And suddenly, the person you once thought of as a $120 appointment can represent thousands upon thousands of dollars in revenue.

That’s Lifetime Customer Value.

Once you understand it, you start looking at pricing, rebooking, retail, referrals, and even discounts very differently.

Join us live on October 15 to see exactly how this works.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

YES! SAVE MY FREE SEAT

Is This Workshop For You?

This workshop is for you if:

  • You’re newly licensed and wondering, “Okay... how do I actually make money at this?”
  • You’re staying busy, but you’re not making enough money
  • You’re getting clients, but too many come once or twice and never book again
  • You have a decent client list, but you’re still struggling to make consistent money
  • You’ve lowered your prices or run specials because you were afraid people wouldn’t pay full price
  • You want more rebooks, retail sales, and referrals without feeling pushy
  • You keep learning new treatments and adding services, hoping the next one will bring in more money
  • You know need business help, but feel like you should know this already

You’ve put too much time and money into your esthetics career to keep wondering if it’s going to work.

It’s time to make it work.

We’ll show you how to get more value from every client relationship.

Join us live on October 15 and bring the real numbers from your business. We’ll show you what they can tell you.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

SAVE MY FREE SEAT

Come Join Us. We Want You in the Room.

You’ve made it all the way down here, so something about this workshop probably hit home.

Maybe you’re tired of wondering what you’re missing. Maybe you’re ready to feel more confident about the business side of esthetics. Or maybe you just want to know that you’re building your practice the right way.

That’s exactly why Rita and I are doing this workshop.

You’ll be surrounded by other estheticians asking the same questions, working through the same challenges, and trying to build something they can be proud of.

But you have to take the next step and register.

We can teach you. We can answer your questions. We can show you the numbers and help you see your business differently.

We just can’t register for you.

Come join us live on October 15. Save your seat, show up, and give us 45 minutes.

You’ll be glad you did.

October 15, 2026 | 3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT

YES! SAVE MY FREE SEAT