THE GO-TO Business Academy for Estheticians Ready To Succeed
Get Live Expert Coaching plus Hundreds of On-Demand Training Videos
Esthetician Inner Circle Membership™
For 10 Years, We’ve Helped Estheticians Attract More Clients, Earn More Revenue, and Lead with Confidence
Build a Thriving Beauty Business Without Burnout or Overwhelm
You didn’t start your beauty business to feel paralyzed or overwhelmed. Yet, here you are:
We get it. Running a beauty business doesn't have to feel exhausting. You’re passionate about your practice, but juggling it all—clients, marketing, operations—can feel impossible.
The Esthetician Inner Circle Membership™ was created for beauty professionals like you— who are ready to cut through the noise, ditch the overwhelm, and finally build a business that works for them, not against them.
Every month you wait is another month of lost clients, missed revenue, and frustration.
Why wait to build the beauty business you’ve been dreaming of?
Celebrating 10 Years of Helping Beauty Pros Build Profitable Businesses They Love
Every tool, resource, and strategy in the Inner Circle is designed to help you solve real-world challenges.
For 10 years, we’ve been cutting through the BS to help estheticians like you grow businesses they actually love waking up to.
Here's how we do it:
Expert Coaching
Stop wasting hours on trial-and-error solutions. Walk into every day with a clear plan that’s proven to attract clients and grow your revenue.
Proven Strategies
Master strategies that stop the guesswork and bring in results you can see—more clients, steady income, and peace of mind.
Supportive Community
Connect with beauty professionals who understand your challenges and celebrate your wins.
Maxine Drake: The Mentor Behind Countless Thriving Estheticians
When you join the Esthetician Inner Circle, you’re learning from the Maxine Drake—the coach whose name is synonymous with success in the beauty industry.
Esthetician Inner Circle members have exclusive access to Maxine’s brilliance through her live workshops and coaching sessions, where she shares the strategies and insights that have transformed beauty businesses across the globe.
And here’s the best part: every coach in the Inner Circle is personally mentored by Maxine. That means every piece of guidance you get—from marketing strategies to leadership advice—meets her uncompromising standards.
Heather Wing: Breaking Barriers, Building Success
Heather Wing specializes in helping estheticians navigate key turning points in their careers, from launching solo practices to redefining their business goals. Her expertise lies in helping you move past roadblocks and make clear, decisive moves that lead to measurable outcomes.
Heather brings a no-nonsense approach to coaching with tried-and-true strategies that meet you where you are and drive you toward where you want to be. Whether you're just starting out or ready to scale, she’ll push you to take focused action and achieve meaningful results.
Rita Ester: Strategy, Smarter Tech and Marketing Coach
Rita turns digital overwhelm into practical systems that grow your business. Leading the monthly “Tech Talk” sessions, she breaks down automations, SEO, and tools like ChatGPT so they actually make sense—and make a difference.
No boring tech jargon here. Rita cuts through the noise, showing you how to use the latest tools to work smarter, not harder. Whether it’s setting up systems that save you hours or leveraging AI to attract more clients, Rita’s expertise puts you in control of your business—and your time.
When you step into the Inner Circle, you’re not just learning from the best—you’re learning with the best.
With the Esthetician Inner Circle coaching team in your corner, you’ll gain actionable strategies, expert guidance, and the support you need to build a business that thrives.
For 10 years, estheticians have been transforming their businesses through the Inner Circle.
The only regret we ever hear? Wishing they’d joined sooner.
01.
Live Expert Coaching
Our coaches take the time to understand your challenges and provide step-by-step guidance to help you tackle the challenges of managing and growing your beauty business. Whether it’s boosting your client retention, refining your offerings, or tackling the numbers, you’ll leave every session with clarity and confidence to take the next step.
02.
Proven Strategies
We give you the “how-to’s”. Inside the Inner Circle, we focus on strategies that stand the test of time. You’ll learn how to attract loyal clients, confidently price your services, and build a business that doesn’t just survive but grows consistently, year after year.
03.
Supportive Community
Inside our private, members-only community, you’ll find beauty professionals who are as driven as you are. They get it—the late nights, the big wins, the challenges. Together, we lift each other up, share what works, and keep moving forward.
Your next client, your next breakthrough, your next level of success is waiting—but only if you start now.
Your All-In-One Resource for Running a Beauty Business
The Esthetician Inner Circle is designed to give you the tools, strategies, and support you need to take control of your business and drive tangible results.
Here’s what’s waiting for you:
Live Coaching 3x/Month
We go beyond the basics with live coaching sessions that tackle marketing, business-building, and tech training. Each session is packed with actionable advice to help you stay ahead and keep your business thriving.
Coaching & Course Vault Access $14,000 Value
You get instant access to your own powerhouse library of on-demand masterclasses, past coaching sessions, and in-depth training on topics like mindset, social media, finances, taxes, AI, and more. Whether you’re solving a specific challenge or leveling up your skills, it’s all here, ready when you are.
Guest Expert Training
Learn from the best with guest expert sessions led by industry pros. From acne solutions with David Valenzuela to behind-the-scenes insights on private labeling and entrepreneurship, these trainings deliver real-world strategies to elevate your skills and achieve measurable results.
With live coaching, an ever-growing library of resources, and expert-led trainings, the Inner Circle gives you everything you need to create a smarter, more successful business—all for just $147/month.
Imagine this time next year—finally running the business you’ve always wanted. Or, imagine being in the same place, still overwhelmed and spinning your wheels. The choice is yours.
Let’s be real: the esthetics world is full of overpromises, empty guarantees, and flashy trends that fade fast. Since 2015, the Esthetician Inner Circle has cut through the noise, delivering real strategies and consistent results to beauty professionals who are serious about their success.
With a decade of proven impact, this one-of-a-kind program has helped estheticians like you build thriving, sustainable businesses—no gimmicks, no fluff, just straight-up results.
When others overpromise and underdeliver, the Esthetician Inner Circle stands as the gold standard: reliable, practical, and built to last.
Ready to Join the Program That’s Stood the Test of Time?
For 10 years, estheticians like you have trusted the Inner Circle to deliver results that last.
It’s your turn to experience the gold standard in beauty business coaching.
Wondering if this is the right time?
Ask yourself how much longer you can keep doing what you’re doing without the results you want.
Here’s What You’ll Get When You Join Us Today
For just $147/month, you’ll get the exact tools, coaching, and community you need to take control of your beauty business.
Total Value: Over $16,000
Your Investment: Just $149/month.
Don’t miss your chance to join the program that’s been transforming beauty businesses for a decade.
Join today to access this month’s live coaching calls and start making progress right away.
Exclusive Offer: Save Big When You Pay In Full
For just $149/month or $1,497/year, the Esthetician Inner Circle delivers everything you need to grow your beauty business—and then some.
Here’s the best part:
Choose Your Plan and Start Building Your Dream Business Today
$149/month
(3-month minimum commitment)
$1,497/year
(Save $294 + bonus coaching session!
You’ve been spinning your wheels long enough. Imagine where your business could be this time next year with the right tools, strategies, and support.
Choose the plan that works for you and start transforming your beauty business today:
How Our Group Coaching Sessions Work
Our coaching sessions are designed to give you the accountability, clarity, tools, and support you need to move your business forward—no fluff, no wasted time. Here’s how we make it happen:
Join the Inner Circle today, and let’s tackle your biggest challenges together.
Your business doesn’t stand still—it either grows or falls behind. Join today and make sure you’re always moving forward.
Frequently Asked Questions
Absolutely. Whether you’re running a solo esthetics practice, managing a team, or just starting out, the Inner Circle is designed to address the unique challenges of the beauty industry. Our resources and coaching adapt to fit your business stage, so you get strategies that actually work for you.
Not at all. Our live coaching sessions and Tech Talk trainings are designed to make marketing and tech approachable, even if it’s not your strong suit. You’ll learn step-by-step strategies that are easy to implement, so you can build confidence while seeing real results.
We get it—you’re busy! That’s why the Inner Circle is built to save you time, not add to your plate. From the live coaching sessions to the on-demand vault, everything is designed to fit into your schedule, whether you have 10 minutes or an afternoon to focus on your growth.
The Inner Circle meets you where you are. Whether you’re new to the industry or a seasoned pro, the program is designed to provide actionable insights that align with your current goals while giving you the tools to scale even further.
Failure isn’t the end—it’s a stepping stone. If you’re willing to take action, we’ll help you overcome any obstacles standing in your way. Plus, our private, confidential Facebook group is filled with estheticians and spa owners who’ve been there, done that, and are ready to help you keep moving forward.
Maxine Drake sets the standard for everything in the Inner Circle, mentoring the coaching team to deliver her proven strategies. While she doesn’t join every call, you’ll get direct access to her expertise during quarterly live workshops and exclusive sessions.
No problem! All coaching calls are recorded and added to our vault so you can catch up on your own time. Whether you want to revisit a key point or couldn’t attend live, you’ll always have access to the insights you need.
The Inner Circle has been helping estheticians transform their businesses for 10 years. This isn’t a one-size-fits-all program—it’s tailored to the beauty industry and designed for results. If you’re ready to take action, this program will give you the tools to succeed.
The Esthetician Inner Circle is a community built on connection, support, and mutual respect. Our members come from all backgrounds and stages of their beauty business journey.
Whether you’re a solo esthetician just starting out or a seasoned spa owner, you’ll find a space where your voice is valued, your questions are answered, and your wins are celebrated. Everyone belongs here, and we’re here to ensure you feel right at home from day one.
We’ve set a 3-month minimum because true growth takes time. The Inner Circle is designed to create lasting change in your business—not quick fixes. By committing to three months, you give yourself the opportunity to learn, implement, and see results from the strategies and coaching we provide. Growth requires accountability, and we’re here to guide you every step of the way.
The Inner Circle is a resource-rich program packed with actionable tools, strategies, and coaching. When you enroll, you gain immediate access to the full suite of benefits, including on-demand training and live coaching sessions. Because of this instant access to value, all sales are final. We’re confident that if you show up, engage, and implement what you learn, you’ll see the progress you’re looking for.
Yes! With over $16,000 in value packed into coaching, resources, and expert training, the Inner Circle delivers far more than its monthly cost. It’s an investment in your business that pays off through growth, clarity, and long-term success.
Made It This Far and Still Stuck? Let’s Talk About That.
Where will your business be a year from now if you stop falling for TikTok trends and marketing gimmicks designed to prey on your frustration and finally take action that works?
Imagine having a clear plan, consistent strategies, and the support to lead your business every single day.
No more spinning your wheels on the latest gimmicks. No more wondering what you’re doing wrong. Just a thriving beauty business that feels right.
Picture This:
It’s one year from today, and you’ve got a system that works:
Picture waking up every morning, excited to work with clients who value your expertise, knowing your marketing is working for you even while you sleep.
This is your opportunity to step off the sidelines and into a community of estheticians who’ve been there, done that, and built businesses they’re proud of.
Don’t Wait Another Year.
Without the Inner Circle, you risk spending another 12 months stuck in the same cycle of overwhelm, inconsistency, and missed opportunities.
It’s time to stop guessing and start growing.
The Inner Circle gives you everything you need to build the beauty business you’ve been working so hard for.