Esthetician Inner Circle - Esthetician Business Academy

On-demand courses plus one live class per month to help you grow your beauty business

Everything you need to know to grow your spa business and become a more confident beauty business professional

If you...

  • Feel like you need personalized guidance instead of the massive opinions in industry forums
  • Struggle with the actual business side of your practice (you're an esthetician not a mathematician)
  • Don't know where to start when it comes to marketing or have had very little success with it
  • Feel overwhelmed trying to grow your business so you get paralyzed and do ... nothing

The Esthetician Inner Circle is for you!

The Esthetician Inner Circle Membership was created for estheticians JUST LIKE YOU who want to grow their beauty business without using the "Trial & Error" method. We help get you on the fast track to success by offering you affordable group coaching, participation in monthly Master Classes where we always include actionable advice to apply to your business IMMEDIATELY. End the overwhelm and  get answers.

A Peek at some of our courses

Our library of Master Classes has over $10,000 worth of up-to-date, top-of-the-line training, which continually grows each month as we add new classes.

Get Immediate access to all classes once you sign up! Watch classes as many times as you wish!

maxine drake How To Stay Internally Balanced As An Esthetician
How to Stay Internally Balanced as an Esthetician
maxine drake What To Do When Things Aren’t Working
What do to When Things Aren't Working
maxine drake How To Create Residual Income In Your Beauty Business
How To Create Residual Income in Your Beauty Business
maxine drake How To STrengthen The Client Connection How To Build Your First Email Funne
How To Build Your First Email Funnel
maxine drake How To Get 5-Star Google Reviews
How to Get 5-Star Google Review
maxine drake How To Monetize A Facebook Group
How to Monetize a Facebook Group
maxine drake How To Leverage Facebook Live For Business Growth
How To Leverage Facebook Live for Business Growth
maxine drake How To Launch A New Product Or Service
How To Launch a New Product or Service
Business Planning 101 How To Build and Maintain a Profitable Spa Business
How to Increase Retails Sales
How To Make Your Website Google Friendly - The Ultimate SEO Guide
How To Optimize Your Facebook Biz Page
Easy Steps To Gain Massive Blog Traffic
Content Marketing Strategy System
Best Practices For Time Management
Instagram Strategies To Grow Your Spa Business
How To Run An Effective Flash Sale
How To Strengthen Your client connection
Beauty Business Skills for Life
How To Host a Profitable Spa Event

What is the Esthetician Inner Circle Membership?

The EIC is an inspiring and uplifting community of heart-centered beauty professionals who are building meaningful and profitable practices.

Owning a business requires clarity, vision, and the ability to consistently execute strategies that are right for you. Without a map or guidance, the process can feel overwhelming.

The EIC Membership can save you time and energy. We’ve already helped hundreds of beauty industry professionals and we’d be honored to work with you too!

We hold monthly Masterclasses offering smart, effective  marketing strategies to beauty business owners who want to generate more sales. Learn digital strategies to build your online presence and strengthen relationships within your community.

Whether you’re new to the beauty industry or established and desire more growth, the EIC will challenge you to execute at your highest level.

The EIC will help you turn your beauty business into a force for good that fuels higher profits and your higher purpose.

How Does The Inner Circle Membership Work ?

Live, Interactive EIC Master Classes - Join our class held every 2nd Monday of each month at 3pm EST. All classes are recorded and held inside the training center if you choose to learn at your own pace.

Complete Virtual Resources - Each Master Class is recorded and loaded into our digital center with all tools, templates, and digital resources that will help you implement everything you learn.

A Supportive Community - Members can connect with other estheticians, compare notes, and share ideas in our private Facebook support group.

We make it easy for you to say yes! There are no contracts.
Invest month-to-month and stay for as long as you'd like.
Most of our members have been with us over 2 years. :-)

I have more than doubled my sales since last year!

"Maxine is the most amazing lady, and a wonderful friend. She cares so much about your success and she will help you with all those sticky situations that come up when owning your own Esthetics business. I have more than doubled my sales since last year, and I know that is because Maxine helped me to work smarter not harder!!!! The best advice I can give any new Esthetician is to get a business coach, and Maxine is the best one in the esthetics industry.

Charlotte ann le | esthetician

Who is the Esthetician Inner Circle For?

Whether you're a solo esthetician who is just starting out or you want to take your business to new heights, the EIC Membership will help you:

  • Create raving fan clients
  • Charge what you’re worth
  • Get more done in less time
  • Simplify your business model
  • Maximize your social impact
  • Learn proven marketing strategies

Do all of this and more while staying fully aligned with your integrity and values.

How Much Time Will It Require

We recommend between 3-4 hours per month to participate in our monthly masterclass, complete any homework, and connect with other members in our support group. The more focus and dedication you put into your EIC membership, the more you’ll get out of it.

You’ll Get Guidance, Support & Community

If you’re overwhelmed and feel like you’re in over your head with your beauty business — we can help.
Once you join the EIC, you’ll have guidance and support from like-minded professionals in a safe and encouraging environment. We answer questions on daily basis inside our private Facebook group. You can always hop on a live call with Maxine if you need customized guidance. 

It ignited so many ideas that I can implement in my
esthetics business right away.

"I have been an Esthetician for over 30 years and I can't stop learning! It ignited so many ideas that I implement in my Esthetics business right away. It was a very positive step for me as an Esthetician and a human. I realized how valuable it is to have a coach in my life. I loved and enjoyed having the input of all the other Estheticians and all the brainstorming!

cassandra schloser | esthetician

But of course there's more...

Each Master Class features actionable steps you can use
immediately, complete with necessary checklists, worksheets, and
additional resources for immediate use.

Inner Circle Master Classes

Interact in our 45 minute Masterclass held every 2nd Monday of the month at 3pm EST. Each month we cover a different business or marketing skill or strategy and show you live, on-screen how it’s done so that you can easily apply what you’ve learned in your own business. All Master Classes are recorded if you choose to learn at your own pace. You may watch the classes as many times as you'd like - as often as you'd like! There are no replay restrictions.


Digital Tools & Templates

Every Master Class features  templates, guides, worksheets, and checklists assembled together  to help you master a specific business marketing skill. We believe in giving you the tools to help make your marketing efforts more productive and profitable. And the best part?  They are all systems and processes we use in our business every day.


Virtual Resources

These must have resources will make your life and your marketing easier and more productive. Each of these tools are either currently used or have been used by Maxine Drake and her marketing team and come highly recommended. Maxine loves sharing her resources to help you grow.

I'm a soloprenuer and all of the training was applicable to me.

"I have been a member of the Esthetician Business Academy since October, 2016, and the Membership since February, 2017. I attended the Abundant Esthetician Workshop in August, 2017. Since joining the academy and membership, my business and self-esteem have greatly improved. The workshop was even better than I thought it could be and we were given valuable information (the guts and how-to) on elevating our businesses. I'm a soloprenuer and all of the training was applicable to me. I can't say enough about Maxine and her passion for empowering estheticians and providing stellar training." 

Monica Palomino Morrison | esthetician, Owner of SpaTacular Skin, LLC

Get IMMEDIATE Access Now!

A must have if you own an esthetic business.

"The resources on the website, the monthly masterclass, the advice from her and other inner circle members is invaluable! Highly recommend, very professional group and content is relevant and extremely helpful!

Carol Gutierrez | esthetician