Celebrating 10 Years of Helping Estheticians Create their Dream Business
The Roadmap to More Clients, More Profit, and More Freedom. Get step-by-step training designed just for beauty pros.
Let’s be real—you got into this industry because you love beauty, transformation, and helping people feel their best.
But no one warned you that running a beauty business would feel like a never-ending battle:
Stop overworking yourself just to scrape by—and start making real money without adding more hours to your schedule.
If your business isn’t paying you what you deserve, the problem isn’t hard work—it’s strategy. Fix that, and you won’t just cover rent. You’ll build a business that actually funds your life.
We don’t do guesswork here.
You’ll get proven strategies, step-by-step coaching, and a roadmap that takes you from struggling to scaling—without the burnout.
Your One-Stop Academy for Success
no matter what stage you are in business, here's your next step
Ready to grow? You’ve got some traction, but now it's time to streamline your systems, ramp up marketing, and start making real money.
Get the coaching, strategy, and community you need inside the Esthetician Inner Circle.
Ready to scale? Is it time for personalized coaching?
Get high-level strategy, coaching, and personalized mentorship tailored to your specific goals with Elite VIP Coaching with Maxine Drake (by application only).
Leading a team? Scaling to six or seven figures? It’s time to delegate like a CEO, optimize your operations, and build something that runs without you. Let our experts at Outsourcing Pro handle the backend so you can focus on growth.
The Esthetician Business Academy is where beauty business owners come to get real results—whether you're just starting or scaling to seven figures.
Hi, I’m Maxine Drake—And I’ve Been Exactly Where You Are
You’re doing EVERYTHING—posting, discounting, staying late for clients—but your bank account still doesn’t show it.
Maybe you’re booked one month and dead the next. Maybe you’re stuck in a cycle of undercharging, overworking, and feeling like you’re constantly behind.
How do I know?
I didn’t wake up one day as a successful beauty business mentor.
I struggled, pivoted, and rebuilt—more than once.
I started as a spa employee, dreaming of more.
I took the leap to go solo, but I had no idea how to run a business. I made it up as I went.
Some days were great. Others? I felt like I was drowning.
Hustling every day but still stressed about your next paycheck?
I’ve been fully booked one month, then scrambling for clients the next. I’ve had six-figure years—and years where I barely broke even. I’ve thought about quitting more times than I can count.
I was THAT esthetician—working nights, weekends, squeezing in last-minute clients just to survive.
I thought ‘just one more client’ would solve everything.
(It didn’t. Strategy did.)
But I figured it out. I built a multi-six-figure spa with a team of eight. I launched my own white-label product line. I built a brand that gave me freedom, impact, and wealth.
I built the Esthetician Business Academy to help you skip the struggle and start seeing results—fast.
You have two choices: keep spinning your wheels and hoping for different results, or get the exact roadmap that’s already helped estheticians double, even triple their revenue.
Which one sounds better?
DOORS ARE NOW OPEN
You worked hard to become an esthetician. But no one handed you the roadmap for turning your skills into a profitable, sustainable business.
From Licensed to Launched is the complete startup bootcamp designed to help you build that foundation — from pricing and positioning to marketing, money, systems, client retention, and everything in between.
Elite VIP 1.1 Coaching: The Fastest Way to Scale Your Beauty Business
What if ONE strategy could add $50K to your revenue this year?
What if one decision could shave YEARS off your learning curve and help you reach your financial goals faster than you ever thought possible?
That’s what happens inside VIP coaching.
My clients have doubled, even tripled their revenue in months—not years—because they have the exact roadmap and accountability they need to grow.
Right now, you’re either growing—or you’re stuck.
If your books aren’t full… if your revenue isn’t scaling… if you feel like you’re working harder but not making more… you don’t have a business problem.
VIP Coaching gives you a step-by-step plan to make more, work less, and actually love your business again.
What’s the ROI of Working with Me?
Every month you stay stuck is another month of lost revenue, wasted time, and burnout.
How much longer can you afford to wait?
If you wait six more months, where will you be? Probably in the exact same place. The difference between you and the esthetician making six figures isn’t talent—it’s strategy.
Let’s fix that.
If your business isn’t where you want it to be, you’re already paying the cost—in lost revenue, lost time, and lost peace of mind.
Most estheticians spend YEARS stuck in trial-and-error, losing money the whole time—that lost time is worth tens of thousands in missed revenue.
If you’re serious about scaling, VIP coaching is the investment that pays for itself—over and over again.
Here’s What You Get in Elite VIP Coaching:
Look, I know what it’s like to feel stuck. To wonder if you’ll ever hit those big income months. To secretly think, ‘Maybe I’m just not cut out for this.’
Let me tell you right now: You ARE.
You just need the right strategy, and that’s what we’ll create together inside VIP Coaching.
I only take on 5 VIP clients at a time to give them my full attention and a truly tailored experience. Once those spots are filled, you’ll have to wait for the next opening.
(VIP coaching is by application only.)
"I am a solo practitioner since 2006 and have been a member of the Inner Circle since 2015. I needed and invested in the VIP coaching to reach my goals.
From our first meeting, it was clear that Maxine cared about me! She listened and approached every session with a well-thought-out plan and provided insights that were both actionable and relevant to my career.
What truly set Maxine apart was her warm and approachable demeanor. She created a comfortable environment where I felt at ease discussing my challenges and aspirations. Her genuine interest in my success was evident, and she consistently provided encouragement, empowerment and support. Finally, someone who "gets me".
I highly recommend Maxine to anyone seeking guidance in their career. She is a true professional with a wealth of knowledge, and her warm personality makes the coaching process both enjoyable and effective. Every esthetician can benefit from a relationship with her!"
— Maureen Grogan, N-Vie Skincare
"Working with Maxine was the step I needed to move my business to the next level.
I had just hired 2 employees, and was in the process of purchasing a bigger location.
Maxine helped me organize my business to grow from a solo practitioner to a thriving multi-practitioner business.
We are looking at hitting a 7-figure year this coming year.
I know that had I not worked with Maxine, my business would be losing money, we would not have structured training/operating systems and we would not be thriving!
If you have the opportunity to work with Maxine Drake, take it! You and your business will thank you.
— Jessica Lewan, The Body Bar 307
Your Beauty Business Growth Plan Starts Here
No more wondering what to do next. Here’s how you can take your business to the next level—starting today.
Struggling to get clients or increase revenue?
Are you working hard but not seeing your schedule fill up? Learn how to attract loyal clients, grow your income, and market your business with confidence.
Ready for High-Level Mentorship & Community?
Success isn’t meant to be a solo journey. Surround yourself with ambitious estheticians, get expert coaching, and make strategic moves with the support of a powerful mastermind.
(Application required.)
Need a Done-for-You Team?
Is your business growing, but YOU feel more overwhelmed than ever? You shouldn’t have to do everything yourself. Let our experts handle the backend so you can focus on growth.
Want to Rank #1 on Google Maps?
Be the first spa clients see when they search for services in your area with a fully optimized Google Business Profile.
Ready for 1:1 Coaching with Maxine?
Get high-level strategy and personalized mentorship tailored to your specific goals.
(By application only)
Why Estheticians Trust Us
For over a decade, the Esthetician Business Academy has been the gold standard in beauty business coaching, empowering estheticians to build profitable and fulfilling careers.
"I highly recommend Maxine Drake to any esthetician, whether you’re just starting out or have years of experience! I’ve been working with her for a couple of years now, attended her summit twice, and the impact on my business and personal growth has been incredible.
She’s helped me focus on what truly works for my business, guided me to make the necessary changes, and encouraged me to cut out the distractions."
— Cat Giacone, Sugar Me Wax Studio
"If you’re looking for a coach who truly understands business growth, delegation, and strategy, I can’t recommend Maxine Drake and her team enough.
Her expertise has not only improved my business but also given me the confidence to achieve goals I once thought were out of reach.
Thank you, Maxine, for your unwavering support and for helping me take my business to the next level!"
— Liz Steffen , Vanilla Sugar Face & Body
Growing your business is easier when you have the right people in your corner.
Meet the experts who’ll help you attract clients, increase profits, and scale with confidence.
Maxine Drake
Founder & CEO, with over 30 years of experience in the esthetics industry, Maxine has mentored hundreds of estheticians, helping them refine their marketing, define their niche, and attract high-value clients.
Jeremy Kenerson
Digital Marketing Expert & Delegation Strategist, optimizing beauty businesses through SEO, social media, paid ads, and CRM automation.
Rita Ester
Technology Trainer & Support Lead
Ready to Transform Your Beauty Business?
Estheticians like you have gone from struggling to thriving with the right coaching, strategy, and support.
Now it’s your turn.
"I recently joined Maxine’s High Level Mastermind group, and am feeling so inspired and motivated to take my business to the next level.
She has shown me that she’s fully dedicated to help me get to that level, and the group is great for gaining ideas and brainstorming along the way.
Highly recommend!"
— Gina Gruber, Luminous Skin
"Maxine's coaching is some of the best and most comprehensive in our industry.
She helped me through a business relocation and slow start.
I'm very grateful for her experience and actionable steps to help me.
I highly recommend her!"
— Susan Sorensen, About Face Skin Therapy
Stop Wearing All the Hats—Let a Pro Handle the Backend of Your Business
At some point in your business, you realize that running the business is an entirely separate job from serving clients. And if you’re trying to do both at 100%, something’s got to give.
).We saw so many estheticians drowning in backend tasks, with nowhere to turn for real support. There wasn’t a single agency that truly understood beauty businesses—so we built one.
Enter Jeremy Kenerson.
In 2023, we joined forces to create Outsourcing Pro—giving estheticians access to expert-level marketing, automation, and digital support tailored exclusively to the beauty industry.
Over the past two years, we’ve refined our process to provide the best done-for-you services out there.
From social media to e-commerce to client follow-up systems, we take all the backend headaches off your plate so you can focus on what you do best—serving your clients and growing your revenue.
What Would It Feel Like to Have a Fully Functional Online Team—Without the Payroll Headache?
With Outsourcing Pro, you get an entire team of experts ready to handle the tasks that eat up your time, so you can grow your business without growing your stress.
Done-For-You Growth, Without the Commitment
No hiring. No training. No long-term contracts. Just expert support, tailored to your business, on a month-to-month basis.
You didn’t start your business to be a full-time marketer, admin, or tech support. Let’s get you back to doing what you love—while we handle the rest.
Ready to Offload the Work That’s Holding You Back?
"Outsourcing Pro’s program has been an absolute game-changer for my business. I now have a dedicated team of professionals who handle critical projects for me, including technology issues, website design, graphic design, course-building management, and so much more.
My business is now positioned for massive success because I have an entire team handling tasks I either don’t have the time for or can’t justify hiring full-time staff to manage.
This team allows me to tackle big projects like building online courses for estheticians, updating my SEO, expanding online sales, executing a comprehensive client retention initiative, and creating short-form video content. I can focus on what I do best—creating content—while they handle everything else, from editing and uploading to posting. They truly do it all for me!"
— Liz Steffen , Vanilla Sugar Face & Body
"Joining the Outsourcing Pro was one of the best decisions I’ve made.
Don’t waste time stressing or spending money on programs that don’t align with your goals.
Maxine and her team are the real deal, and I’m so grateful to have found them.
Thank you, Maxine and the Outsourcing Pro team!"
— Cat Giacone, Sugar Me Wax Studio
Create A Life (and Business) You Love
Right now, your business is running you.
Let’s flip that so you can build a business that works FOR you—one that gives you more time, more income, and more joy.
You might feel like your business owns you instead of the other way around. You wake up thinking about client bookings, social media, and whether you’ll hit your revenue goals this month.
Is this you? 
It doesn’t have to be this way.
This is what we do every single day for estheticians just like you.
"I was working my business part-time and working another very busy job full-time when I started working with Maxine. I joined the Esthetician Inner and Maxine’s guidance has been an answer to prayers.
She never pushes, but holds you accountable to your goals. I love being a part of the Inner Circle as the coaching sessions help my business to continue to grow and I can also bounce ideas around with my Circle Sisters which is invaluable to me as a solo esthetician.
I have continued to grow and have been booked consistently a month out for the past year, even with all the challenges we faced with COVID.
I look forward to growing my business even further with the help of Maxine.
What are you waiting for? Grow your business with Maxine TODAY!!"
— Lorrie Smith, Skintopia
"I can’t say enough about Maxine . She is of the most kind and warm hearted women I have ever had the pleasure of working with.
I can relate to her on a very personal level. She makes me feel like I’m not alone. She has exceeded my expectations and has never given up on me. She has been there for my business and given me a direction and setting better goals.
She has helped me step out of my comfort zone and helped me grow. She has helped me focus and also having room for new ideas.
Maxine has given me hope, confidence, faith, support and more. I expected to get help with my business. I did not expect her to help me grow as a person too, or to be as kind, caring, and compassionate as she is. Thank you Maxine ."
— Stacey Mitchell, Stacey's Sugaring & Skincare
Ready to Build Your Dream Beauty Business?
No more guessing. No more trial and error. Just proven strategies, expert mentorship, and a community that wants to see you win.
Whether you're just starting out or scaling to seven figures, we’ll help you take the right next step.
Not sure which program is right for you? Let’s talk. Book a free call, and we’ll help you find the best path for your goals.
Book a quick call with us, and we’ll help you find the best fit based on your goals. Schedule a Call
No problem! Our Esthetician Business Startup program will walk you through everything you need to launch with confidence.
If you’re serious about growing, VIP Coaching will make sure you stop guessing and start scaling. Many estheticians double or triple their revenue after working with Maxine.
Not at all! We’ll teach you step-by-step how to market, systemize, and scale—even if you’re starting from scratch.
Random free tips won’t give you a real strategy. The Esthetician Business Academy gives you proven, step-by-step business-building frameworks, expert coaching, and a community that supports your growth.
Still have questions? Click here to chat with us.
If you’ve read this far, let’s be honest—you already know what’s not working in your business.
You don’t have to do this alone.
The most successful estheticians don’t guess their way to success—they follow a proven plan. And that’s exactly what you’ll get inside the Esthetician Business Academy.
You’ve got two choices: Keep doing what you’ve been doing… or finally take control of your business growth.
Let’s do this together.
ESTHETICIAN BUSINESS ACADEMY
Your Roadmap to More Clients, More Profit, and More Freedom.
Get step-by-step training and support designed just for beauty pros.
LET'S CONNECT
